| Issue Number 26 |
September,
2009
|
The Key Idea
The key idea in Christensen’s theory is that an innovation finds a
niche market in which it has very little or no competition. For
example, consider the Advanced Placement (AP) courses. According to the
Website http://www.collegeboard.com/student/testing/ap/about.html,
there are 37 courses in 22 subject areas.
Very
few high schools have the staff and students to make it feasible to
offer all of these courses. Small school (often these are rural school)
may lack the staff and students to offer any of these courses.
Aha!
A niche, non-competitive market. Develop distance education versions of
these courses and offer them to students throughout the country. The
high schools do not feel threatened by this innovation—indeed, they
welcome and embrace it. Distance education gains a foothold in the
schools with the help of the schools administration and teachers. See http://www.apexlearning.com/Solutions/AP.htm.
There are a number of non-competitive niche markets in education. For
example, Scientific Learning Corporation (see http://www.scilearn.com/company/news/press-releases/)
began by developing a computer-based innovative product that helps
severe speech-delayed students to make rapid gains in their speech
proficiency. This problem affects perhaps one to two percent of
children, and the traditional intervention consisted of years of
working with a well-qualified speech therapist.
The innovative
approach was rooted in progress in brain theory and how the brain
processes the phonemes of speech. The innovation helps to solve the
severe-speech-delay problem in a high percentage of cases and is much
faster than the traditional approach. So, Scientific Learning
Corporation carved out a distance education niche in many school
districts with the willing help of school administrators and teachers.
Eventually
the company modified its product so that it served large numbers of
students who were having trouble learning to read. That market is not
small and is competitive, but schools embraced the innovation because
it was less expensive and more successful than traditional approaches.
Now Scientific Learning Corporation is providing “mainstream” products
to help the full range of students learn to read and to improve their
reading skills.
Other examples include providing education to
prison inmates, providing education to hospital or home-bound students,
providing courses to students who need credit recovery for courses they
have failed, home schooling, and so on.
The Best of the
Best
Highly Interactive Intelligent Computer-Assisted Learning (HIICAL)
provides a good example of some of the best of the best of current
disruptive technology educational innovation. You can learn more about
HIICAL at http://iae-pedia.org/Staff_Development_via_Distance_Education.
The
basic idea is that HIICAL computer-based courses can be developed that
are more individualized than a teacher can provide when faced by a
classroom of 25 to 40 students. Most HIICAL is not yet as good as a
skilled individual tutor. However, it is more successful than the large
class, mass production (factory model) approach to education that is so
widely currently used.
The key to continued growth of this
HIICAL innovation is this individualization. Educational researchers
have long known the benefits of individual tutoring. However, broad
scale approach to education using well-qualified human tutors is
prohibitively expensive. HIICAL has an economy of scale and a level of
individualization that has started to change and eventually will
significantly change our education system.
A Major Omission in the Book
I find it interesting that Christensen, Horn, and Johnson have not
identified the fundamental idea that computers can solve or
significantly help in solving many of the problems that we currently
teach students to solve using "by hand" or low technology (such as pencil
and paper) techniques.
Marshall McLuhan understood this basic
concept when he said, “The medium is the message.” If we can immerse
students in a computer-delivered HIICAL education, the same system can
be providing students easy access to the increasingly powerful
computer-based aids to solving problems and accomplishing tasks.
Sure,
a little progress has occurred. It is now common for high school
students taking math and science courses to learn to use a graphing,
problem-solving calculator. Even here, however, such calculators are
not yet routinely allowed on the state and national standardized tests.
In some sense, the idea that “Two Brains are Better than One” (see http://iae-pedia.org/Two_Brains_Are_Better_Than_One)
seems to be falling on deaf ears. Adults at work and play routinely
make use of a wide range of Information and Communication Technology
facilities. Why aren’t students being educated to solve problems and
accomplish tasks in that environment?
This is a huge niche
market that is slowly becoming mainstream. We see this progress, for
example, in the fields of graphic arts, engineering design, and
architecture. We can witness how the ICT disruptive innovations are
gradually wiping out the traditional home-delivered newspaper.
Certainly business and industry are not blind to such disruptive
technology. However, it often seems to me that large parts of our
precollege and higher education systems are blind to the changes that
are coming.
Final Remarks
Malcolm Gladwell’s 2000 book titled, The tipping point: How little
things can make a big difference, has received wide attention.
Christensen, Horn, and Johnson argue that we are close to a tipping
point in Distance Education. I believe that this will eventually be
true in computer-aided problem solving and task accomplishing, but that
we are still moving quite slowly in this area.
The roles of
teachers will change substantially as computer systems continue to get
better at teaching about and at solving the types of problems and
accomplishing the types of tasks that are explored in our schools.
There will still be substantial need for teachers who can provide
individualized help to students and who can help to meet human needs of
students. There will still be need for human teachers who are good at
facilitating and participating in the types of social, cognitive, and
interdisciplinary wide-ranging interactions that are essential
components of a good education.
About Information Age
Education, Inc.
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