The title of this IAE Blog entry is a widely used phrase that can be traced back to the late 1960s or early 1970s and has an environmental focus. An alternate title for this IAE Blog entry is, “Consider both the big picture and the small picture when making decisions and taking actions.”
We are all born egocentric. Through a combination of nature and nurture, we become more sociocentric. Most children eventually learn that they are not the center of the universe. They learn to take other people and the longer term view into consideration as they make decisions and take actions.