IBM is one of a large number of companies that are deeply engaged in developing uses of Artificial Intelligence (AI) to help solve problems and accomplish tasks (Moursund, 2017a). In 1997, an IBM computer system named Deep Blue defeated the reigning world chess champion in a six-game match. In 2011, an IBM computer system named Watson handily defeated former Jeopardy! winners Brad Rutter and Ken Jennings.
A recent interview of Ginni Rometty, Chief Executive Officer of IBM, discussed what that company is currently doing (Murphy, 9/25/2017). The interview began with Rometty explaining why IBM now uses the terminology Cognitive Computing rather than AI. Quoting Rometty: